The most perplexing question that bothers every marketing professional in the competitive digital marketplace is how to create an active social media strategy and use the right tool that would skyrocket conversions and facilitate business growth. Marketers are most likely to get overwhelmed by the plethora of social media tools available on the net. In case you are one of them, we have your back as we are about to share 18 excellent social media tools to get your social media marketing right. 

The average person spends more than 2 hours a day on social media and messaging apps, according to GlobalWebIndex. So the opportunity is there, it’s just a matter of whether or not you have the firepower to capture consumer attention.

Engaging with your customers and leads on social media helps you build stronger customer relationships. This can set you apart from your competition by showing your audience how your brands are different and reinforcing that your business cares about its customers.

Finding the balance between quality, automation, and affordability is a challenge.

#1. Social Media Marketing Tools for Facebook Messenger Ads

Mobile Monkey one of the many social media marketing tools available on the platform is built specifically for Facebook Messenger ads.

Facebook Messenger ads are an opportunity that savvy digital marketers are taking advantage of in 2020. 

Top 4 reasons to use Facebook Messenger ads:

• Messenger ads outperform other ads by 2X-10X
• Instant lead and data capture
• More features available for personalisation
• Automated lead qualification and follow-ups with chatbots

#2. Social Media Marketing Tools for Evergreen Content Scheduler

Evergreen content is content that persists over time; that is, it doesn’t have an expiration date and can’t become obsolete. This type of content will have the same value for users today or in a year. Time goes very quickly on the internet, and content has a short life within the network.

You can use Evergreen Content Schedule across your social channels to do the following:

• Promote your best content on repeat.
• Save time scheduling the same content over and over again.
• Auto-generate and test variations of posts linking to the same content.
• Schedule how many times per day you want your content posted to each channel.

#3. Social Media Marketing Tools for Live Streaming Video

Streamlabs uses tools and software, allowing live streamers to engage with viewers, monetise their broadcasts, and grow their channels.

We use themes that will make you look professional when you stream.

A Mobilise Solutions mobile app is available on iOS and Android that makes mobile streaming easy.

#4. Social Media Marketing Tools for Lead Generation

Mobile Monkey Lead generation describes the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline. Lead generation often uses digital channels and has been undergoing substantial changes in recent years from the rise of new online and social techniques.

Adding Mobilise Solutions chatbot to your social media marketing tools is guaranteed to generate tons of quality leads, and fast.

Some other awesome webchat examples you can start with:

• Proactive live chat
• Run click-to-messenger ads on Facebook
• Build a chatbot
• Set up all your posts
• Run chatbot drip marketing campaigns on your website, SMS text messaging, and multiple web chat apps
• Run a giveaway or contest on Facebook
• Boost your social media post and other content

#5. Social Media Marketing Tools for Audience Segmentation 

The audience is an excellent tool to both build a relevant social media following, identify valuable audiences, and gain target customer insights. 

Audience Segmentation. A marketing strategy based on identifying a subset within the target audience to deliver more tailored messaging for more reliable connections. The subgroup can be found on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education.

The audience has two products: Audience Insights, and Audience Connect. 

With Audience Insights, you can identify and understand any audience, combine numerous filter options when you create a report, and build highly personalised audience segments.

Audience Connect is a Twitter marketing platform where you can create your own Twitter bot and engage customers via Twitter using Direct Messages automatically:

• Manage subscribers with opt-ins included in the chatbot.
• Create multiple topics to target your communications.
• Create conversation trees to customise your interactions.

#6. Social Media Marketing Tools for Creating Images

Canva is a social media marketing tool that you can use to quickly create graphics, presentations, posters, and other visual content. 

Canva has pre-built templates for all of your favourite social media channels including:

• Facebook
• Instagram
• YouTube
• Twitter
• WhatsApp
• Pinterest
• Snapchat
• Twitch
• LinkedIn

#7. Social Media Marketing Tools for Link Building & Link Tracking

Mobilise Solutions link building simply put, is the process of getting other websites to link back to your website. Building links is one of the many tactics used in search engine optimisation (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.

Use Mobilise Solutions to track everything happening with your links around the internet and get a deeper insight into the content that driving you the best web traffic.

#8. Social Media Marketing Tools for Monitoring and Analytics

Agorapulse is an all-in-one dashboard for social media management that simplifies the understanding of social media metrics.

You can use AgoraPulse to gain audience insights at-a-glance and take advantage of otherwise missed opportunities with full monitoring and engagement tools for social media.

Reporting and analytics are what AgoraPulse does best and impact conversing, and revenue and encourage more positive engagement with your ads across social media.

#9. Social Media Marketing Tools for Facebook Messenger

More than 1.5 billion people actively use Facebook Messenger chat. Messenger is trending because it’s compatible with another proven marketing strategy – chatbots.

Mobilise Solutions Facebook Messenger chatbot allows you to engage with your audience via automation such as: proactively

• Chat blasting – just like email, but for chat
• One-time notifications – invite users to get updates and promotional messages
• Drip campaigns – sequenced messages across Facebook, SMS, and webchat
• Facebook post autoresponder – capture leads and subscribers from organic Facebook posts

All the Messenger contacts you capture from your Facebook marketing tactics can then be added to your other Mobilise Solutions marketing channels. This includes SMS text messaging, native live chat for your website, and other web chat apps like Instagram and WhatsApp.

That way, if they visit your website, you’ll be able to view that data, send automated and targeted messages based on your previous interaction, and opt them into other campaigns. And you can do this all from one chat inbox, on one platform.

#10. Social Media Marketing Tools for Instagram and TikTok Analytics

Analisa.io is an AI-powered platform that provides Instagram analytics and TikTok analytics for any public Profile, Hashtag, or Followers. 

Analisa.io, you can use to get campaign reports and follower demographics. The platform also has tools for:

• Follower authenticity
• Content engagement
• Historical data
• Hashtag analytics
• Tagged relationships
• Influencer mapping
• Competitive analytics

#11. Social Media Marketing Tools for Automation and Data Extraction

With all the growth hacking strategies that have popped up over the last handful of years, one marketing automation tool for social media emerged as my favourite. And that’s Phantombuster.

Each tool in Phantombuster can be used individually or combined with others to create full workflows. 

• Lead generation
• Audience building
• Increasing social reach and engagement

#12. Social Media Marketing Tools for Brand Reputation

What are people saying about your brand and your competitors online?

Brand24 uses a tool you can use for media monitoring, tracking your competition, and online reputation management. In addition to social media, Brand24 will show you mentions of your brand across news, blogs, videos, forums, reviews, and more. 

• Protect your online reputation with automated sentiment analysis and instant notifications.
• Improve customer satisfaction by getting to know your audience better and engaging them online.
• Measure your marketing and PR efforts with automated reports and tracking important metrics.
• Track various hashtags and find influencers with important hashtag metrics and measure the number of mentions with a hashtag.

#13. Social Media Marketing Tools for Content insights

Get Buzzsumo content insights by discovering what content was most shared across all social networks and running analysis reports.

With Buzzsumo you can:

• Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
• Research tools analyse billions of data points to sharpen your marketing strategy.
• Influencer tools help you identify influential people to power up your brand or campaign.
• Monitoring tools track comments and trends so you can respond quickly and capitalise on opportunities.

#14. Social Media Marketing Tools for Digital Advertising

Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be in a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity.

Performance markers need to manage hundreds or even thousands of ads and ad variations. That’s why a tool like AdEspresso can be a particularly useful addition to your social media marketing tools.

Using AdEspresso you can quickly create and analyse all your social media ad campaigns for Facebook, Instagram, and Google, all from one platform.

#15. Social Media Marketing Tools to Increase Shares of Your Content

By taking a simple and straightforward approach to social media, you can change your fortunes in the future, boost your number of social media shares, and improve your online marketing technique.

The best tool for getting a higher social share count isn’t a tool at all. Instead, it all comes down to producing high quality, in-depth content that will set the social share button on fire.

Some simple steps to take:

• Make content easily shareable with their drag-and-drop share buttons.
• Build your audience with follow buttons.
• Increase traffic by promoting your links and creating enticing calls to action.
• Grow your user base by connecting your email backend and collecting email addresses.

#16. Social Media Marketing Tools for Content Curation

Content Curation is the act of discovering, gathering, and presenting digital content that surrounds a specific subject matter. … Unlike content marketing, content curation does not include generating the content, but instead, amassing material from a variety of sources, and delivering it in an organised fashion

Pocket has emerged as one of the best content curation platforms on the web.

Pocket might be the perfect solution for you. Pocket will help you to stack shareable content in your account that can be shared at a later date, rather than rushing to find shareable content when you need to load your account.

Pocket is simple. When you see something that you like, you click the Pocket plugin button, and the content is stored in your account. It’s compatible with cross-platform usage, so it doesn’t matter if you find the content on mobile or desktop, it’s all going to the same place.

For marketers use Pocket to:

• Follow all your important sources, Google keyword alerts, and industry trends in one place.
• Research, annotate and save the most important articles as a team.
• Share your insights through team newsletters, social media, and API to automate workflows with IFTTT and Zapier.  

#17. Social Media Marketing Tools for Increasing Social Sharing

Your customers don’t hang out in one place online. They’re scrolling through their Facebook feed first thing in the morning to catch up on updates they’ve missed, firing off a quick tweet or two as they grab a coffee and browse their Snapchat feed throughout the day.

Your customer’s attention is split across a ton of different platforms, so your content has to be everywhere as well if you’re to have a chance of getting noticed. That’s why it’s important for you as a marketer to know your audience and speak to them in the places they spend time.

However, there are ways you can improve the odds of people sharing your posts. With a mixture of good posting practices and useful tools, Mobile Monkey, you should get more social shares.

Zapier

With all the apps and tools available for you to use, Zapier acts as a bridge to connect them and improve workflows. There are hundreds of integrations to choose from to help you link most of the apps you already use. Zapier makes organising social sharing highly customisable because of all of these integrations.

Let’s say you write a blog post and want to share it with all of your social media followers. All you have to do is connect your RSS feed to each one of your social media pages and create a “zap” for each one — using “if this, then that” logic. Once you click publish, your posts are automatically shared with your followers.

#18. Social Media Marketing Tools for Mass Messaging

Mobilise Solutions uses an omnichannel chatbot marketing platform that instantly connects customers and prospects to brands through live chat, SMS text messaging, Facebook Messenger, Instagram, and other popular messaging apps, all from one platform.

Mobilise Solutions chatbot platform drip campaign has features for web chat, SMS, Facebook Messenger, and other popular platforms allow you to set up a sequence of messages delivered at specified intervals.

Additionally, just like mass email marketing, Mobilise Solutions has an automated method of sending mass messages to your audience.

Mobilise Solutions chatbot platform is a great way to grow your contact list and generate leads on social media. And one of its best features, autoresponders, can turn consumers that comment on your social post into leads.