Mobile apps have changed the landscape of many industries, and the entertainment/hospitality business is no different. The days of the traditional nightclub flyer may be nearing the end. People on social media want a better user experience, and apparent brochures full of text and information are skipped over more than you think. If you’re going to engage your target audience, think outside the box when posting images. Remember, a picture really does say a thousand words and adding a tiny bit of stylish text gives a better user experience and thus puts more eyeballs on your marketing.
If you own a nightclub or bar, you definitely should be looking into going mobile. Getting a mobile app could mean serious revenue for your business. Nightclubs can be a very profitable venture for aspiring owners.
A mobile app can do all sorts of things for your nightclub because through a mobile app, you’ll be able to engage your customers right from the palm of their hand. You can then use your mobile app’s powerful features and functions to communicate with users and draw them back into your nightclub — creating customer loyalty. Encourage customers to keep coming back with rewards and incentives through your digital loyalty card program. Offer drinks, shots and free entry to turn one-off visits into repeat customers. With all signs pointing to the continued rise in mobile app usage, let’s take a closer look at some of the benefits bars and clubs can utilise by launching their brand mobile app.
1. Event listings.
A patron is looking for something fun to do on Friday night. Do you think they are very likely to take the time to Google your club and see what’s going on? Probably not. An app is a perfect way to reach your customers familiarly and conveniently for them, and they’ll be able to find out what’s going on tonight with a couple of taps on their screen. In addition, friends can share events and even invite each other. So why not give the people the ultimate nightlife app, where they can find live music and their favourite DJs for Friday night fun and dance the night away.
2. Reservations and Bookings.
Remember, we all love convenience, so customers are more likely to purchase tickets or make bottle service reservations for your nightclub via an app than by coming to your location or placing a phone call. So make a VIP night wherein your club-goers can be assured of experiencing nothing less than perfection. In addition, why not add a self-order system for your VIP rooms. Let the VIPs have a first-class service, and they will order more drinks that way than through waiting for service. It’s a win-win situation for you as the club owner and your club guest.
3. Social Media Sharing.
Photos within your app can easily show off the ambience and atmosphere of your place. In addition to uploading club pictures, you can also allow your users to upload photos. Who doesn’t love to see what their friends were up to last night? It’s an excellent way for your customers to get interactive. Patrons will share events, specials, and upcoming promotions for your nightclub with their friends, recruiting more business. You’ll also be able to share information with your customers yourself. By integrating social media elements into your app, customers can easily share their nightclub party photos (and your brand) with their social media lists. This spider web of social media and mobile marketing efforts can grow your business by 175% within the first three months of developing an app. An app can create social buzz. Your users can share your app with their friends with a simple touch. Plus all of their check-ins can be viewed by other users, which can encourage more talk about your bar or club.
4. Push notes.
Have you ever sent out a mass text message to promote an event or drink special, happy hours or lady’s night? With just a few clicks, you can send a mass message to all your customers who have downloaded your app. Tell them all about bar/club updates, upcoming events, or any specials you have going on. It’s a great way to stay in touch with your customers. Target those in the area with particular ads, promotions and incentives. You can also send regular customers special deals and rewards for their loyalty. Without a direct link to the venues that an app provides for guests, offers and events may get missed with customers choosing a different venue. Step up your marketing strategy by incorporating mobile marketing. By incorporating a loyalty tab, your customers can check in to your bar or club and receive a special deal.
5. Drink and food menu listings.
Customers are always looking to find a menu or drink list easily online. Having one available on your app will save them time and ensure they come to your establishment to get what they want to drink on the night.
A survey from eMarketer, more than 50% of bars, clubs and restaurants in the US with similar figures in Australia have adopted a social media presence, with 5% having mobile optimised websites and 3% having mobile apps. The report also showed that a vast majority (75%+) of the nightclub are looking to go mobile this year, creating a huge opportunity to help nightclubs go mobile!
The data also showed that location-based marketing was growing rapidly.
Mobilise Solutions offers affordable, do it yourself apps that are easy to use and show a high return on investment for businesses. So get started with Mobilise Solutions Apps today and watch your nightclub, bar, or club grow.
The world is constantly changing, but one thing that has not changed so far is people’s search for relaxation, enjoyment, and fun. In today’s fast-paced life, people are looking for convenience. That’s where the term apps for a night out exist. Mobilise Solution is a mobile platform that connects the entire nightlife ecosystem. The app allows people to discover the best party in town as a companion for the night. Broadcast their night to the public in real-time, book events and guest lists, and meet like-minded people. In addition, venue owners can communicate, promote, and engage with users directly through the app, ensuring more successful nights for partygoers and nightlife businesses alike.
Our team is ready to start creating your branded nightclub app.