Why does ad recall matter and what is the importance of it and what impact has it on your business? Ad Recall is where brand awareness lives or die. It sounds serious, right? so if you try to grasp the number of ads you are served every single day, how many of the ads do you remember the next day or even in the next 5 minute?
With this ever-present overflow of advertisements, it’s crucial that advertisers optimise ads to truly resonate with customers. Otherwise, they’ll fail to break through the clutter and be worthy of someone’s attention. If the consumers you are reaching with ads on Facebook and Instagram aren’t paying attention to your content, are you really achieving awareness for your brands?
Just because an ad appears in someone’s News Feed does not mean that they took note or considered any element of the ad. Sure, you may see the impressions flow in, but is your audience seeing the ad or just scrolling past it? If you spend the money on ads you want the consumers to buy your product or services.
Ad Recall = Reach+ Attention!
A few factors that may influence ad recall include:
-The creative: your images, videos, text, links, etc
-Exiting brand awareness
-The audience of your ad/campaign
Also of note from us at Mobilise Solutions: Videos have so far generated much higher brand awareness rates than an image post often 66 times more on ads we run.
For brands looking to really dig into the true memorability and impact of advertising efforts on Facebook and Instagram, ad recall analysis may sound like a no-brainer. The truth is that many brands continue to shrug it off for lack of understanding of its value.
It’s not always easy to keep up what our consumers want; sometimes, it is just better to have someone do the ads for you. At Mobilise Solutions, we do both, ad recall and video creation.
Would you like to know how we can make your business stand out of the crowed. Click here