Google My Business optimisation, not website optimisation, is considered the most valuable local marketing service in 2020 and has been offered by Mobilise Solutions since 2014. We are focused on providing optimised and high performing Google My Business properties are a Google My Business Agency partner. Read more about our GMB Services

According to BrightLocal’s annual local search industry survey, on-site optimisation is now the second most valuable local marketing service. Mobilise Solutions does both.

The survey of 475 local marketers looks at the business practices, pricing, salary, and services offered by local marketers.

According to the survey, the top 5 most valuable services are:

1. Google My Business optimisation
2. On-site optimisation
3. Reputation management
4. Citation management
5. Website design

Google My Business optimisation is also the most frequently offered service by Mobilise Solutions, with Mobilise Solutions specialising in GMB optimisation and having it requested more than traditional SEO. Mobilise Solutions has been focused on and using GMB for our customers since 2014 when Google Plus evolved into Google My Business.

The top 5 most frequently offered services by local marketers include:

1. GMB optimisation
2. SEO audits/analysis
3. On-site optimisation
4. Reporting/analytics
5. Citation management

Link building is one of the less frequently offered services, the survey finds, with only half of local marketers offering it. So there’s an opportunity to stand out as a local marketer if you want to differentiate your service offerings from others.

This is another major strength of Mobilise Solution. We know how to get your backlinks with authority and relevance to your website. Google will penalise you for having poor backlinks or backlinks from spammy sites. Read More about our SEO services

GMB – SEO and social are Best for Our Clients

Although it’s not the most offered service or considered the most valuable, local marketers say SEO is the best online tactic for attracting new clients. Mobilise Solutions is very good at SEO so our clients can rest easy knowing they will obtain the results they desire. Content marketing, LinkedIn, and PPC were cited as other valuable online channels. All of which are currently offered by Mobilise Solutions a leader in Digital Marketing.

By a large margin, word of mouth is considered the most valuable channel overall for winning clients. Mobilise Solutions has got virtually all of its clients via referral since 2006 and will continue to do so because of our exceptional customer service and quality of work.

Google Rankings Matter Most to Businesses

The local marketing metrics most valued by local businesses are Google rankings. According to the survey, Google rankings are even more important to businesses than new customers and new leads and this is where Mobilise Solutions excels.

The top 5 local marketing metrics valued by businesses are:

1. Google rankings
2. New customers
3. New leads/inquiries
4. Organic traffic
5. Number of new reviews

All of which Mobilise Solutions provides through our deep understanding of Google, social, video marketing, SEO and designing and building websites and mobile apps.