How often do you search on Google and the web page for the business you land on is not very helpful or interesting or too confusing? The Landing Page for your business is very important. Let me see if I can explain this in a simple way.
One of the simplest forms of landing pages used in online marketing, their sole purpose is to offer an on-site visitor with all the necessary information regarding a product, service or an offer, and explain the advantages as well as the context of use to convince them to enter the conversion funnel.
The purpose of a landing page falls into two categories: to capture leads that enable you to market to people in the future, or. to “warm-up” potential customers to the product you are trying to sell to them before sending them further into your sales funnel.
Is Landing Page the same as a home page ?
One of the most significant differences between a homepage and a landing page is that a landing page is action-oriented. … In contrast to landing pages, your website likely does not have a strong and prevalent CTA (which is perfectly ok) because it’s mostly used as a resource.
What is landing page in website ?
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
I think a landing page is harder to create than ads so when you’re setting up a landing page, keep your eyes on the prize. What ad campaign will drive traffic to this page? What’s the goal?
The simplest way of explaining this is:
Make sure the language on the page echoes the style/language in your ads and vice-versa. If your add says, Get Free Internet! Then your landing page should explain precisely how to get free internet. Badda-bing-Badda-boom, you got a new customer. Yep, that is pretty simple.
Lets dive a little deeper into Landing Page.
Forms on your landing page:
Keep it simple, and never ask for more info than needed. Try to keep it under seven fields of input. You don’t want your potential customers to lose interest.
Test your Copy and CTA.
What is a CTA ?
Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click to take the action you want them to take.
Example: A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away.
“WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimising that page, they read the whole thing, and still…no conversion.”
Ask yourself is this you and your business. If it is or you not sure , talk to someone that can help you to optimise your page to benefit your business.
It can cost your business unnecessary loss of income!
Landing Page Copy ?
Anytime you’re writing copy for a designed page, keep the layout in mind. You don’t want your audience to be staring down a wall of text that they need to comb through to get to the point. When you can, use bullet points, headers, and subheads to drive your point home concisely.
Your Landing Page should reflect your brand colours and look like something you want to include on your website.
How about social proof ?
Social proof is the beautiful things that your customer write about you. It’s your reviews. There are a few different platforms that will integrate with your landing pages to keep discussions fresh, like Google My Business. Many businesses don’t think about the importance that Social Proof has for the company. A significant percentage of people go where the reviews are the best. So keep it up !!
Mobile friendly landing page.
You want to make sure your landing page is compatibles with any device or viewable on any screen size. theres nothing worst when you land on a page and the page don’t fit the screen. Its guaranteed the potential customer will find somewhere else to go.
Make sure it loads quickly.
Load time is crucial for many reasons. If your bounce rate is high on a particular page, load time could be the problem. Load time can also affect your SEO, and that is something you don’t want to let happen.
Landing page for SEO
If you need your landing page to have saying power, heres some basic pointers .
When you finish reading this have a look at your landing page, could it be better and is it mirroring your business? Does it need a little bit of a tweak here and there to look refreshed and inviting? Or maybe it’s perfect as it is.
Have in mind, sometimes okay is not good enough with all the competition around you. Many businesses after Covid-19 have done Renos to there business to make it fresh and new. The same can go for a landing page, make it fresh and new.
If you are not sure how your landing page is rating and how it affects your SEO, get in touch with us at Mobilise Solutions, and we will let you know. Click Here