It’s easy to get caught up in the excitement of building your website and not think about how long it will take you to see that return on investment.
When it comes to your business, the best time is now.
When it comes to SEO, you have more than just the power of your words at hand. There are many factors that go into making an effective optimisation strategy and if these aren’t managed properly from start then there’s no chance for success!
You can control a lot with search engine optimisation.
When you create a new site, there are specific SEO factors that can give quick wins. The best way to do this? leverage content and optimise for keywords!
Here are some SEO monitoring and optimisation tactics I recommend for measuring your website’s visibility in search. Once you have these metrics, it will be time to position yourself so success is just around the corner!
1. Set Up Analytics And Diagnostic Tools
To measure the success of your website and see how well it’s doing over time, you’ll want to get Google Analytics or a similar tool for tracking visitors.
Web analytics can be a great way to learn about your website and its traffic, content consumption patterns for specific audiences (e.g., which pages are most popular), and how people engage with the site based on their demographics like age or location- oftentimes there’s more than one type of viewer in this case!
The keywords you use are important to how the search engines rank your site. The data provided by these additional tools will help provide even more insight into what Google Analytics lacks and give a better picture of where improvements can be made!
2. Map Out Optimal Site Architecture
The same process should be applied to our website content as is done with paper outlines and book structures.
Don’t jam your content into one page. Nor should the website be bursting at its seams with everything on offer, as this will not serve any purpose and may even come across negatively in tone or style when read by potential customers who want more space to explore what you’ve got going here!
Think about how much depth you give to your content on the home page. It should be navigational, but also provide some information for users who are exploring new territory in order to lead them down into other areas of interest or need.
Make your message simple and clear to understand the audience. The information should be organised in an order that makes sense, going from general topics like “about us” or details on products first before moving on to others closer towards e-commerce solutions secondarily thereafter if they are relevant at all depending upon what type of company you run.
Be careful not to make your content too complicated and don’t jam too much on a single page.
Sub-pages can be added to your website when topics and subtopics warrant it.
The goal is to give the user a rich experience, but not overwhelm them with information. Let them explore on their own.
On top of that, the search engines can see the vertical depth of content in addition to the wideness of the top-level pages and sections.
3. Be Strategic With Internal Link Structure
The more inbound links to your site, the higher ranking you will have on Google’s rankings. They provide authority for all pages of a website as well as its overall position with search engines like google!
That process of sharing value doesn’t stop at the page that receives the link(s).
The way you link to pages throughout your site can have a huge impact on their page value and link value distribution.
Linking to every other page on the site is not ideal.
The goal with linking is to the only link where you’ll get more value than just by navigating through your website.
That will help you pass the page value into the areas you want to in a focused way.
Let’s not complicate SEO!
With Rankmath you get a transparent analysis of your website’s performance, you’ll have all the data and tips to increase traffic.
When every page has links to every other page, it becomes chaotic and hard for the search engines to rank them. They also won’t be able to make use of all that work you’ve done cleaning up your site architecture in order to capture valuable information from Google’s algorithm!
4. Create Quality Content
In order to make the most of our content, we should always strive for relevance, high quality and helpfulness.
Whether you’re lengthening existing pages, adding more, or going further in-depth, go for it.
It’s time to take a look back at how your recent migration or new site launch went and put the pedal down.
If you have pages on your website that are too similar or duplicate the same information as other sites, find ways to make them unique or delete them.
The site architecture and internal linking details we shared with you should not be sacrificed for the sake of a better design.
5. Monitor And Troubleshoot Indexing
We know that the first step to a successful SEO campaign is making sure you’ve got your sitemap, robots.txt file and any indexing commands on-page well taken care of. All these factors can affect how Google sees our site so it’s important they’re all there before we start working towards higher rankings!
The last thing you want is for your site not to rank because of errors in these tools. So spend some time making sure that they are up-to-date, validating the sitemap with Google Search Console or Bing Webmaster Tools and checking which pages show when users perform an image search on their browser window’s homepage.
You cannot assume that you’ll build it and Google will come.
6. Optimise Page Speed
Page speed is critical for your company’s online success. Don’t let slow sites keep customers from converting, listing or engaging with you on social media!
By using tools like Google, you can evaluate your website’s page speed. This will give an idea about how quickly pages load on users’ screens and may improve performance for visitors in a way that is beneficial to all!
The Chrome developer tool is a free web application that allows you to view your website’s source code, track visitors on the page and improve its performance.
Is it fast? Then make it faster!
If you’re not meeting industry standards, then it’s time to speed up!
Make speed a priority from the start and don’t ignore it.
You’ll want to lean on your development team and IT resources if you’re looking for the fastest speeds possible.
By IT resources we mean fast hosting. Hosting is one of the critical components for ensuring your site performs well. Shared or cheap hosting will not benefit your site speed at all. Talk to us about our high-performance web and application servers.
7. Maintain Clean Code
If you’re experiencing speed or indexing issues with the code, it’s important to dive deeper into what is causing them.
When you’re looking for content management systems, it’s important to find one that doesn’t include any unnecessary plugins and bloated code.
Sometimes shortcuts or out-of-the-box things that developers use can affect your speed and indexing.
When things break often, it can be a headache to upload or update content.
Minimalist, clean code is the key to success. It helps you cross all of these things I’ve outlined and will have an impact on your quick wins too!
8. Build Links And Citations
External authority and validation signals are imperative to the success of any business.
For example, if your site links to another one then that person’s website will also link back too. This is an easy way for you to get linked with other sites by just having a little patience! The key here is making sure all of these relationships are productive and can help grow yours in some way or form so they aren’t seen as competition but instead association.
The list of potential linking partners is almost endless. There are charities, sponsorships and credible directories that could be linked to your site!
There are a lot of different things to watch out for when buying links, but it’s important that you know the ins and outs before getting started. It’s easy to get in trouble when getting it wrong.
Other types of links or mentions that add credibility are often referred to as citations.
To improve your business’s online presence, you can list it on Google Maps through the “Google Business Profiles” section of their site by submitting data aggregate services and prominent directories where people will see what they have available to offer!
All of these links are great ways to grow your brand and increase the authority of your business or organisation.
Investing in a new website can have many benefits, but the most important thing you need to consider is how quickly it will be seen by potential clients. A proactive approach with quick wins provides visibility for your site so that people are more willing and able to invest money into what they see as an innovative idea or product.
The more time you invest in building up your site’s authority, the higher it will rank on Google searches. A great way to do this is by adding new content on a regular basis so that when people look for something related they’ll find yours instead of someone else’s website!
Dive right into the quick wins and focus on what can be monitored, improved or changed then your site will get a head start in return. It may also help with reaching goals much quicker than expected!
Get in touch and let’s talk SEO and Hosting 🙂