Social commerce is about to get a lot more social, with Facebook and Instagram launch” Shops” to Help Small Businesses sell online. This is so cool!
The new e-commerce feature will allow your business to build online stores on both Facebook and Instagram. This means you can sell directly from your Facebook and Instagram page.
Facebook shops are a mobile-first shopping experience, and that is for both creating a shop and buying items from one. They already have Facebook Marketplace, so what’s the difference between the two? Brands can customise their shops to a certain extent, so it will feel more authentic and less like shopping on Facebook Marketplace.
Shops will leverage the co-owned ecosystem of Facebook, Instagram and WhatsApp to make it easy for customers to find the product they are looking for, where ever they are. Also, be able to get in contact with the business selling if they need more info. Let’s hope the new way of using “Facebook Shop” will get the response time down from businesses. There is nothing more annoying than trying to get info from a company and getting a response a few days later or none at all.
The world is fighting with Covid-19; the economic downfall for small businesses has been, pretty bad. We have seen many businesses that never had an online presence get online for the first time.
To take your business online isn’t going to make up for lost business, but it could help.
The difference between staying afloat or going under for small or big businesses is being online. We must be able to adapt to our surroundings to succeed and make a difference in any industry. The changes you make to your business now will set you up for the future. Who knows what surprises you might get!
Back to Facebook Shop!
As a business owner, you can create a dedicated”shop” section on your Facebook Page or Instagram profile and build out a catalogue of products and services that visitors can browse, save, share and even purchase.
Every business, both big and small, can benefit from this, but Facebook Shop is especially valuable to small businesses.
Facebook Shops are discovered through your business ‘Facebook page or Instagram Profile or from Facebook stories and ads.
Shops are the latest push by the social media giant into the world of commerce, building off the strength of its customer-to-customer Marketplace offering.
Facebook Shop’s already has integrations for known shopping carts so getting your products from your website to Facebook Shops can be relatively easy. There is a few tricks though to making sure you product catalogue is fully available through Facebook Shops and available to Facebook Ads. You also need to have your Instagram account set-up a certain way.
It is so easy and such an excellent tool to use to make your business more revenue. We all love shopping; let’s embrace the Facebook Shop!
Message us and find out how to set up Facebook Shop and how it can benefit your business.