2020 was a massive year. Many companies quickly adapted their businesses for online, others were slow to adopt falling behind and some have still not even made the move. Consumers on the other hand embraced doing business online and through mobile apps whole heartedly and the companies that moved quickly have taken advantage of this. In a lot of cases have seen there revenue explode. Consumers want online, it saves them time, in fact they now demand it. We will never go back to the old way of doing business. In a lot of cases Australia has no just caught up with other countries where online was already dominant.

Getting online is not enough. Once you are online you want to dominate search results both for your website and apps otherwise you will just be lost on page 100.

• Backlinks are essential – companies of every size can benefit from more backlinks and high quality backlinks. Not the ones where you get 100 for $10. Google penalises your website for toxic backlinks. If you are unsure whether this is you ask us to do a free backlink audit and find out whether your backlinks could be pushing you down the SEO ranks not up

• Great content and SEO best practices must work together. You website must be beautiful, functional and easy to use. It also must have relevant content for what people are searching for. You must align your content with what you are doing for SEO in order to see an improvement in your search results.

• Keep up to date with search engine algorithms as they become more sophisticated. A change to google or bings algorithms can see your website disappear of the front page of google overnight. Stay up to date or risk your website becoming a page 100+ site

• Use keyword research and ranking tools to come up with new possibilities for your keywords. 
• Have experts offer useful insights in your articles and content. 
• Create videos to provide value to your visitors and boost SEO.
• Remove or block thin content. 
• Fix your mobile site – many businesses still have messy mobile sites in 2021. 
• Ensure landing pages are relevant to the user’s search intention. 
• Optimise content with titles, subtitles, and article length. 

Mobilise Solutions has both content writers for blogs, press releases and website content as well as an expert SEO team that helps secure the very best backlinks and related blogs for your business and keywords.

Talk to us today if your website doesn’t rank for the keywords people would use to find your business. Without SEO and your site not ranking you are handing business to your competitors that are focused on their websites and apps being in front of potential customers 24×7.

Sources: 

https://contentmarketinginstitute.com/2020/01/seo-keyword-ranking-google/

https://www.searchenginejournal.com/2020-seo-trends/338697/#close

https://smartercx.com/10-seo-tips-to-implement-in-2020/