In these challenging times of Corona Virus, Mobilise Solutions Team are very impressed with our clients who have adapted and not given up but reinvented and added to their business. We also have welcome new clients who have taken the next step to keep their business alive and think outside the box. In the next few weeks, businesses are going to become more reliant than ever on the digital strategy. In many cases, it will be the deciding factor in whether they make it through the tough times ahead. The disappearance of all channels related to live events/conferences and face to face business is an enormous challenge. For businesses that are used to getting new customers through word of mouth referrals or on their reputation, their loss will be a big shock.
This is where companies like Mobilise Solutions can help with giving you options about what will help your business to stay alive. The key factor in resilience is adaptability. If your industry is going out and meet new customers face to face before you do business, adapting may mean opening a channel over the web and social media platform where relationships can be made and relationships fostered. If you are in the food industry this means getting online with an app, online ordering and more social media marketing. No one knows how long this pandemic will last and whether this will lead to longer-term change. One thing we do know, whatever changes being made now will just be making a stronger business when the pandemic is over.
We have seen a real spike during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences. It will be a challenging time for any company that isn’t ready to think about how to replace the opportunity that has been lost. As long as businesses approach the shift to digital marketing strategically, there are no reasons why it should just serve as an emergency fill-in, but providing long term value. And, of course, it would make companies more resilient to deal with any future pandemics. Digital marketing is the new way of doing business. You want to know more, let’s talk click here