The most perplexing question that bothers every marketing professional in the competitive digital marketplace is how to create an active social media strategy and use the right tool that would skyrocket conversions and facilitate business growth. Marketers are most likely to get overwhelmed by the plethora of social media tools available on the net. In case you are one of them, we have your back as we are about to share 18 excellent social media tools to get your social media marketing right.\u00a0<\/p>\r\n\r\n\r\n\r\n
The average person spends more than 2 hours a day on social media and messaging apps, according to GlobalWebIndex. So the opportunity is there, it\u2019s just a matter of whether or not you have the firepower to capture consumer attention.<\/p>\r\n\r\n\r\n\r\n
Engaging with your customers and leads on social media helps you build stronger customer relationships. This can set you apart from your competition by showing your audience how your brands are different and reinforcing that your business cares about its customers.<\/p>\r\n\r\n\r\n\r\n
Finding the balance between quality, automation, and affordability is a challenge.<\/p>\r\n\r\n\r\n\r\n
Mobile Monkey<\/strong><\/a> one of the many social media marketing tools available on the platform is built specifically for Facebook Messenger ads.<\/p>\r\n\r\n\r\n\r\n Facebook Messenger ads are an opportunity that savvy digital marketers are taking advantage of in 2020.\u00a0<\/p>\r\n\r\n\r\n\r\n Top 4 reasons to use Facebook Messenger ads:<\/strong><\/p>\r\n\r\n\r\n\r\n Evergreen content<\/strong>\u00a0is\u00a0content<\/strong>\u00a0that persists over time; that is, it doesn’t have an expiration date and can’t become obsolete. This type of\u00a0content<\/strong>\u00a0will have the same value for users today or in a year. Time goes very quickly on the internet, and\u00a0content<\/strong>\u00a0has a short life within the\u00a0network<\/strong>.<\/p>\r\n\r\n\r\n\r\n You can use Evergreen Content Schedule across your social channels to do the following:<\/strong><\/p>\r\n\r\n\r\n\r\n Streamlabs<\/a><\/strong> uses tools and software, allowing live streamers to engage with viewers, monetise their broadcasts, and grow their channels.<\/p>\r\n\r\n\r\n\r\n We use themes that will make you look professional when you stream.<\/p>\r\n\r\n\r\n\r\n A Mobilise Solutions<\/strong> mobile app<\/a> is available on iOS and Android that makes mobile streaming easy.<\/p>\r\n\r\n\r\n\r\n Mobile Monkey<\/strong><\/a> Lead generation<\/strong>\u00a0describes the\u00a0marketing<\/strong>\u00a0process of stimulating and capturing interest in a product or service to develop a sales pipeline.\u00a0Lead generation<\/strong>\u00a0often uses\u00a0digital<\/strong>\u00a0channels and has been undergoing substantial changes in recent years from the rise of new online and social techniques.<\/p>\r\n\r\n\r\n\r\n Adding Mobilise Solutions chatbot<\/a> to your social media marketing tools is guaranteed to generate tons of quality leads, and fast.<\/p>\r\n\r\n\r\n\r\n Some other awesome webchat examples you can start with:<\/p>\r\n\r\n\r\n\r\n The audience is an excellent tool to both build a relevant social media following, identify valuable audiences, and gain target customer insights.\u00a0<\/p>\r\n\r\n\r\n\r\n Audience Segmentation<\/strong>. A marketing strategy based on identifying a subset within the\u00a0target audience<\/strong>\u00a0to deliver more tailored messaging for more reliable connections. The subgroup can be found on demographics such as geographic location, gender identity, age, ethnicity, income, or level of formal education.<\/p>\r\n\r\n\r\n\r\n The audience has two products: Audience Insights, and Audience Connect.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n With Audience Insights<\/strong>, you can identify and understand any audience, combine numerous filter options when you create a report, and build highly personalised audience segments.<\/p>\r\n\r\n\r\n\r\n Audience Connec<\/strong>t is a Twitter marketing platform where you can create your own Twitter bot and engage customers via Twitter using Direct Messages automatically:<\/p>\r\n\r\n\r\n\r\n Canva<\/strong> is a social media marketing tool that you can use to quickly create graphics, presentations, posters, and other visual content.\u00a0<\/p>\r\n\r\n\r\n\r\n Canva has pre-built templates for all of your favourite social media channels including:<\/p>\r\n\r\n\r\n\r\n Mobilise Solutions link building<\/a><\/strong> simply put, is the process of getting other websites to\u00a0link<\/strong>\u00a0back to your website.\u00a0Building links<\/strong>\u00a0<\/a>is one of the many tactics used in search engine optimisation (SEO) because\u00a0links<\/strong>\u00a0are a signal to Google that your site is a quality resource worthy of citation.<\/p>\r\n\r\n\r\n\r\n Use Mobilise Solutions to track everything happening with your links around the internet and get a deeper insight into the content that driving you the best web traffic.<\/p>\r\n\r\n\r\n\r\n Agorapulse<\/strong> <\/a>is an all-in-one dashboard for social media management that simplifies the understanding of social media metrics.<\/p>\r\n\r\n\r\n\r\n You can use AgoraPulse to gain audience insights at-a-glance and take advantage of otherwise missed opportunities with full monitoring and engagement tools for social media.<\/p>\r\n\r\n\r\n\r\n Reporting and analytics are what AgoraPulse<\/strong><\/a> does best and impact conversing, and revenue and encourage more positive engagement with your ads across social media.<\/p>\r\n\r\n\r\n\r\n More than 1.5 billion people actively use Facebook Messenger chat. Messenger is trending because it\u2019s compatible with another proven marketing strategy \u2013 chatbots.<\/a><\/p>\r\n\r\n\r\n\r\n Mobilise Solutions Facebook Messenger chatbot<\/a> allows you to engage with your audience via automation such as: proactively<\/p>\r\n\r\n\r\n\r\n All the Messenger contacts\u00a0you capture from your Facebook marketing tactics can then be added to your other Mobilise Solutions marketing channels. This includes SMS text messaging, native live chat <\/a>for your website, and other web chat apps like Instagram and WhatsApp.<\/p>\r\n\r\n\r\n\r\n That way, if they visit your website, you\u2019ll be able to view that data, send automated and targeted messages based on your previous interaction, and opt them into other campaigns. And you can do this all from one chat inbox, on one platform.<\/p>\r\n\r\n\r\n\r\n Analisa.io<\/strong><\/a> is an AI-powered platform that provides Instagram analytics and TikTok analytics for any public Profile, Hashtag, or Followers.\u00a0<\/p>\r\n\r\n\r\n\r\n Analisa.io<\/strong><\/a>, you can use to get campaign reports and follower demographics. The platform also has tools for:<\/p>\r\n\r\n\r\n\r\n With all the growth hacking strategies that have popped up over the last handful of years, one marketing automation tool for social media emerged as my favourite. And that\u2019s Phantombuster<\/strong>.<\/a><\/p>\r\n\r\n\r\n\r\n Each tool in Phantombuste<\/strong>r<\/a> can be used individually or combined with others to create full workflows.\u00a0<\/p>\r\n\r\n\r\n\r\n What are people saying about your brand and your competitors online?<\/p>\r\n\r\n\r\n\r\n Brand2<\/strong><\/a>4<\/strong><\/a> uses a tool you can use for media monitoring, tracking your competition, and online reputation management. In addition to social media, Brand2<\/strong><\/a>4<\/a><\/strong> will show you mentions of your brand across news, blogs, videos, forums, reviews, and more.\u00a0<\/p>\r\n\r\n\r\n\r\n Get Buzzsumo content insights<\/strong> by discovering what content was most shared across all social networks and running analysis reports.<\/p>\r\n\r\n\r\n\r\n With Buzzsumo<\/strong><\/a> you can:<\/p>\r\n\r\n\r\n\r\n Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be in a million places at once. Whether we\u2019re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity.<\/p>\r\n\r\n\r\n\r\n Performance markers need to manage hundreds or even thousands of ads and ad variations. That\u2019s why a tool like AdEspresso<\/a><\/strong> can be a particularly useful addition to your social media marketing tools.<\/p>\r\n\r\n\r\n\r\n Using AdEspresso <\/a><\/strong>you can quickly create and analyse all your social media ad campaigns for Facebook, Instagram, and Google, all from one platform.<\/p>\r\n\r\n\r\n\r\n By taking a simple and straightforward approach to social media, you can change your fortunes in the future, boost your number of social media shares, and improve your online marketing technique.<\/p>\r\n\r\n\r\n\r\n The best tool for getting a higher social share count isn\u2019t a tool at all. Instead, it all comes down to producing high quality, in-depth content that will set the social share button on fire.<\/p>\r\n\r\n\r\n\r\n Some simple steps to take:<\/p>\r\n\r\n\r\n\r\n Content Curation<\/strong>\u00a0is the act of discovering, gathering, and presenting digital\u00a0content<\/strong> that surrounds a specific subject matter. … Unlike\u00a0content marketing<\/strong>,\u00a0content curation<\/strong>\u00a0does not include generating\u00a0the content, but instead, amassing\u00a0material\u00a0from a variety of sources, and delivering it in an organised fashion<\/p>\r\n\r\n\r\n\r\n Pocket<\/strong><\/a> has emerged as one of the best content curation platforms on the web.<\/p>\r\n\r\n\r\n\r\n Pocket<\/strong><\/a> might be the perfect solution for you. Pocket<\/a><\/strong> will help you to stack shareable content in your account that can be shared at a later date, rather than rushing to find shareable content when you need to load your account.<\/p>\r\n\r\n\r\n\r\n Pocket<\/strong><\/a> is simple. When you see something that you like, you click the Pocket<\/strong><\/a> plugin button, and the content is stored in your account. It’s compatible with cross-platform usage, so it doesn’t matter if you find the content on mobile or desktop, it’s all going to the same place.<\/p>\r\n\r\n\r\n\r\n For marketers use Pocket<\/strong><\/a> to:<\/p>\r\n\r\n\r\n\r\n Your customers don\u2019t hang out in one place online. They\u2019re scrolling through their Facebook feed first thing in the morning to catch up on updates they\u2019ve missed, firing off a quick tweet or two as they grab a coffee and browse their Snapchat feed throughout the day.<\/p>\r\n\r\n\r\n\r\n Your customer\u2019s attention is split across a ton of different platforms, so your content has to be everywhere as well if you\u2019re to have a chance of getting noticed. That\u2019s why it\u2019s important for you as a marketer to know your audience and speak to them in the places they spend time.<\/p>\r\n\r\n\r\n\r\n However, there are ways you can improve the odds of people sharing your posts. With a mixture of good posting practices and useful tools, Mobile Monke<\/strong>y<\/a>, you should get more social shares.<\/p>\r\n\r\n\r\n\r\n With all the apps and tools available for you to use, Zapier <\/a><\/strong>acts as a bridge to connect them and improve workflows. There are hundreds of integrations to choose from to help you link most of the apps you already use. Zapier<\/strong> <\/a>makes organising social sharing highly customisable because of all of these integrations.<\/p>\r\n\r\n\r\n\r\n Let\u2019s say you write a blog post and want to share it with all of your social media followers. All you have to do is connect your RSS feed to each one of your social media pages and create a \u201czap\u201d for each one \u2014 using \u201cif this, then that\u201d logic. Once you click publish, your posts are automatically shared with your followers.<\/p>\r\n\r\n\r\n\r\n\r\n
#2. Social Media Marketing Tools for Evergreen Content Scheduler<\/h4>\r\n\r\n\r\n\r\n
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#3. Social Media Marketing Tools for Live Streaming Video<\/h4>\r\n\r\n\r\n\r\n
#4. Social Media Marketing Tools for Lead Generation<\/h4>\r\n\r\n\r\n\r\n
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#5. Social Media Marketing Tools for Audience Segmentation\u00a0<\/h4>\r\n\r\n\r\n\r\n
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#6. Social Media Marketing Tools for Creating Images<\/h4>\r\n\r\n\r\n\r\n
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#7. Social Media Marketing Tools for Link Building & Link Tracking<\/h4>\r\n\r\n\r\n\r\n
#8. Social Media Marketing Tools for Monitoring and Analytics<\/h4>\r\n\r\n\r\n\r\n
#9. Social Media Marketing Tools for Facebook Messenger<\/h4>\r\n\r\n\r\n\r\n
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#10. Social Media Marketing Tools for Instagram and TikTok Analytics<\/h4>\r\n\r\n\r\n\r\n
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#11. Social Media Marketing Tools for Automation and Data Extraction<\/h4>\r\n\r\n\r\n\r\n
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#12. Social Media Marketing Tools for Brand Reputation<\/h4>\r\n\r\n\r\n\r\n
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#13. Social Media Marketing Tools for Content insights<\/h4>\r\n\r\n\r\n\r\n
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#14. Social Media Marketing Tools for Digital Advertising<\/h4>\r\n\r\n\r\n\r\n
#15. Social Media Marketing Tools to Increase Shares of Your Content<\/h4>\r\n\r\n\r\n\r\n
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#16. Social Media Marketing Tools for Content Curation<\/h4>\r\n\r\n\r\n\r\n
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#17. Social Media Marketing Tools for Increasing Social Sharing<\/h4>\r\n\r\n\r\n\r\n
Zapier<\/h4>\r\n\r\n\r\n\r\n
#18. Social Media Marketing Tools for Mass Messaging<\/h4>\r\n\r\n\r\n\r\n