{"id":2361,"date":"2013-12-23T16:29:14","date_gmt":"2013-12-23T06:29:14","guid":{"rendered":"http:\/\/mobilise.solutions\/?p=2361"},"modified":"2022-04-27T11:11:25","modified_gmt":"2022-04-27T01:11:25","slug":"5-new-marketing-trends-small-business-2014","status":"publish","type":"post","link":"https:\/\/mobilise.solutions\/5-new-marketing-trends-small-business-2014\/","title":{"rendered":"5 New marketing trends that Small Business should be aware of in 2014"},"content":{"rendered":"

5 New Marketing Trends Small Businesses Should Be Aware of in 2014<\/h1>\n
\"5<\/a>Out with the old, in with the new!
\nNo one knows what the future holds, but if we look at trends that are in motion today, we can often get a bit of a preview.\u00a0 Many times, people will discuss trends one at a time, but for this post, we thought it would be interesting to discuss opposing trends two at a time.\u00a0 Each of the forces described below is part of the push and pull that will influence small business marketing significantly in the coming year.
\nNew: Live-streaming remotely Old: Face-to-face<\/strong>
\nNew technology has made it incredibly convenient to live-stream events to your target market.\u00a0 This lets people become a part of your events in real-time no matter where they are.\u00a0 But at the same time, people are also reacting to an increasingly technological, impersonal world by wanting to have more authentic, in-person experiences without the intermediation of technology.
\nWhen it comes to marketing, the answer will be to cater to both groups.\u00a0 Don\u2019t use technology to screen yourself off from customers and pursue online-only marketing.\u00a0 Offer the personal touch where possible to keep the human element intact.
\n New: Everything on-demand Old: Slow, handcrafted<\/strong>
\nNowadays, people want things instantaneously.\u00a0 Unfortunately, if your company expects patience from its customers, you soon won\u2019t have any.\u00a0 This doesn\u2019t apply universally, however.\u00a0 Many consumers are willing to embrace delayed gratification when the quality of the ultimate product or service is high or is from a small, local provider.\u00a0 The key, essentially, is to deliver an added benefit if you\u2019re going to do things in a consciously slow manner.
\nIf you choose this approach for your business, you may want to experiment with including that fact in your marketing materials.\u00a0 In an era where everyone is touting how fast they can get things done, the slow, traditional company sometimes can still win out.
\n New: Content marketing Old: Direct marketing <\/strong> Uploading how-to videos, posting guides to your blog, and other forms of content marketing are fairly effective ways to generate new business.\u00a0 Being overly spammy and chilly, however, can turn off your audience.\u00a0 This means that sometimes, it\u2019s better to focus on direct marketing, rather than trying to be cute and hiding the ball.\u00a0 Keep a close eye on how your marketing efforts are received, and focus on what works best for your business.
\n New: Data analysis Old: Intuition<\/strong>
\nIt\u2019s possible to capture more information about your business than ever before.\u00a0 But getting too caught up in making all decisions by data analysis can be harmful to your business.\u00a0 Sometimes, data is misleading.\u00a0 And computers don\u2019t always have the feel for a situation that a person does.\u00a0 While you\u2019re exploring all that becomes possible with innovative marketing data analysis in 2014, don\u2019t forget that an algorithm can\u2019t tell you everything.\u00a0 It\u2019s a tool, just like any other, and should be used wisely.
\nNew: Mobile Old: Online<\/strong>
\nNothing is restraining the mobile trend right now \u2013 people are increasing their usage of mobile devices every day as limitations are eliminated and obstacles are removed.\u00a0 They\u2019re spending more time browsing, shopping, socialising, and doing everything that can be done with a computer, on their mobile devices.\u00a0 As this trend continues to expand in 2014, focus your marketing efforts on the mobile web and mobile apps, and you\u2019ll be riding a rising tide.<\/div>\n","protected":false},"excerpt":{"rendered":"

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