{"id":6207,"date":"2017-04-12T23:22:51","date_gmt":"2017-04-12T13:22:51","guid":{"rendered":"http:\/\/mobilise.solutions\/?p=6207"},"modified":"2022-05-11T09:44:05","modified_gmt":"2022-05-10T23:44:05","slug":"getting-back-basics-seo","status":"publish","type":"post","link":"https:\/\/mobilise.solutions\/getting-back-basics-seo\/","title":{"rendered":"Getting Back to Basics: Why SEO is Important to Your Small Business\u2019s Online Success"},"content":{"rendered":"
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Most larger businesses have already established their presence in the minds of their consumers. You think athletic apparel, you think Nike, Adidas and Puma. You think white goods, you think Kelvinator, Harvey Norman and The Good Guys.
\nHowever, these brands haven\u2019t always been the global sensations they are today. Sure, they might dominate the market now, but have you stopped to consider they once began as small franchises, just like you?
\nThe key to building brand awareness these days is search engine optimisation \u2013 SEO. With new competition constantly on the rise, it\u2019s vital for small businesses to get themselves noticed and hover on their consumers\u2019 radars. In a world saturated by digitalisation, SEO is the first step towards spiking your business and creating a loyal fan base. Organic SEO looks a little different these days\u2026<\/strong>
\nThe inner tapestries of SEO have shifted, re-weaving themselves to ultimately create a new model. Perhaps it helps to highlight some of the major differences that have occurred over recent years. Where keyword-stuffing was once glorified, the focus is now planted on producing well-written copy that features keywords in a very natural manner. Similarly, new SEO techniques are cropping up and dominating the stage, such as content marketing and voice and video search.
\nHence, to drive a successful SEO campaign these days, you need to tailor your technique to appeal to your digital audience. Google\u2019s algorithm is much more concentrated on satisfying its users \u2013 according to Joshua Guerra, CEO of marketing firm BIZCOR, it\u2019s about driving \u201coptimal user experience while performing methodic SEO strategies\u201d.
\nSEO is ideal for small businesses with small marketing budgets<\/strong>
\nWhile all businesses can benefit from SEO, it is particularly ideal for small businesses. Why? Well, it\u2019s not going to stop working any time soon, it\u2019s where all your competitors are nabbing leads, and perhaps most significantly, it\u2019s highly cost-effective. When you consider other digital marketing strategies like PPC advertising and social media marketing, SEO offers a comparatively decent ROI. Contrasted to more traditional methods like television and print ads, the ROI is even greater.SEO remains a bedrock for turbo-charging\u00a0your brand\u2019s success <\/strong>
\nNo, SEO isn\u2019t magic, but it should definitely provide the basis for a solid marketing plan. Here\u2019s why:<\/p>\n
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  • Boosts brand visibility. <\/strong>Recent studies have shown that the first position on Google search results generates more than a third of total page click-throughs. The whole idea of SEO is to keep bumping your website up the ranks of Google\u2019s ladder so you are literally smack-bang in front of your target market. Furthermore, it might be worthwhile to note that 81% of shoppers research products, services and brands online before making a big purchase \u2013 therefore if you\u2019re not hovering somewhere on page one of Google search results, you risk becoming completely obsolete to potential customers.<\/li>\n<\/ul>\n
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    • Adds credibility to your business.<\/strong> Google constantly crawls websites, sifting through the ones they deem \u2018credible\u2019 and tossing aside those that aren\u2019t. The ones that meet the search engine\u2019s expectations rank higher on search results, which inevitably affects the behaviour of users \u2013 even if they aren\u2019t conscious of it. It\u2019s a case of: \u2018if that massive search engine we all rely on says this business is reliable, then it surely must be. Still not convinced? Let\u2019s paint an analogy using old search methods. When looking for a particular service via Yellow Pages, most people would have started on the first page and rarely worked their way through each listing, right? The same concept applies to Google search results. If you\u2019re in need of a plumber, you\u2019re most likely going to pluck one from the first page generated by the search terms you\u2019ve plugged in.<\/li>\n<\/ul>\n
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      • Provides unmatched insight into customer behaviour.<\/strong> Previous marketing methods had business owners doing a bit of guesswork into deciphering which tactics were\u00a0fruitful and which ones flopped. The beauty of digital marketing is that there exists a multitude of tools for tracking and recording your campaigns. Google Analytics monitors the flow of traffic reaching your site through SEO measures, then delivers refined data and metrics on how users are searching online: what they\u2019re browsing, the language they\u2019re employing, the technology they\u2019re using, their geographical location, the days and times they\u2019re most active \u2013 the list goes on. SEO gifts business owners with extremely valuable, real-time insight into how consumers respond to their digital presence, meaning they can make informed decisions in regards to their business strategies \u2013 both online and offline.<\/li>\n<\/ul>\n
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        • Reaps in organic traffic. <\/strong>SEO is an inbound marketing strategy. It\u2019s not about convincing users to engage with your brand, but rather about offering something consumers are already actively searching for. Unlike other marketing methods, you\u2019re not forcing your brand into your consumers\u2019 lives. In this regard, half the battle is already won; now you just have to show people why your business is the ideal choice for them.<\/li>\n<\/ul>\n

          Though SEO practices are certainly evolving, an optimised website remains your best (and most cost-effective) shot\u00a0at battling\u00a0bigger competitors, anchoring your online presence and most significantly, reaping in customers.
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          By Patricia O’Loughlin <\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Most larger businesses have already established their presence in the minds of their consumers. You think athletic apparel, you think Nike, Adidas and Puma. You think [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":9373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100],"tags":[230,231,232],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/mobilise.solutions\/wp-content\/uploads\/2020\/01\/fig-24-01-2020_03-57-43.jpg","_links":{"self":[{"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/posts\/6207"}],"collection":[{"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/comments?post=6207"}],"version-history":[{"count":6,"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/posts\/6207\/revisions"}],"predecessor-version":[{"id":13214,"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/posts\/6207\/revisions\/13214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/media\/9373"}],"wp:attachment":[{"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/media?parent=6207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/categories?post=6207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mobilise.solutions\/wp-json\/wp\/v2\/tags?post=6207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}