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Not so long ago smartphones and tablets (mobile devices)were used primarily by young people and business people, but that changed very quickly over the last couple of years. Within the next couple of years, all phones that people are using in Australia will be smartphones and tablets will have all but replaced people using desktop computers.
So with the market growing every year for potential customers using your mobile app and it spanning different ages and lifestyles, how do you cater your app properly for an audience?
The answer lies in mobile marketing. There are several things that you will want to consider for your business when getting us to develop you a mobile app from a small business marketing standpoint.
1. First up, be aware of your audience
Understand who the customers are that come to your business each day. Find out their average age, their likes and dislikes, their interests, their needs and specifications. Find out what is most important to them, what they respond to and how they use their devices. Get us to design your mobile app accordingly. Narrow it down to features and functions that will benefit and interest them and keep them coming back to use your mobile app.
2. Communicate with your customers and potential customers through your mobile app
Once you know who your audience is and what they want, continue on that theme and learn how to reach out to them. Design your app to function based on its schedule, location and other important details. Enable things like geofencing to find local customers, and design your app to contact the customer at times that are convenient and relevant to your goods and services.
3. Once you know when is the best time to reach out to them, decide how.
What kind of content will you present to your customers in your mobile app? It all depends on your audience – they are the ones that are going to be viewing and interacting with your mobile app, so it should be customised to meet their needs and interests. Design an eye-catching, modern looking mobile app without too many flashy bits that will distract and annoy you, customers. Keep it simple, but keep it trendy. Keep engaging while also functional and marketable.
4. Keep track of your mobile app’s analytics
You can monitor your mobile app’s built-in analytics to see how your customers are interacting with your app, and what kind of returns your business is seeing as a result. You can even adjust the functionality of your mobile app based on your customer’s usage. For example, you might want to consider moving your mobile app’s most popular features to the front of your app’s navigation.
Mobile Marketing is really important when it comes to your business’s mobile apps and mobile optimised websites. With just a little effort you can have a really great mobile presence and see it pay off for your business.