There is no denying that mobile is big. But what does that mean for real estate agents? When you’re a real estate agent, you need three things: leads, leads, and more leads.
When you’re selling a home, you need as many buyers as possible to know about it. When you’re assisting a buyer, you need to use all the tools at your disposal to help them find a property that suits their needs. And all along the way, you need a steady flow of new prospects and clients to keep your business strong.
A mobile app will help you with all three of these things!
An app allows you to display current listings so users can browse pictures, descriptions, and learn more about your available inventory – right from their phone. While many users will focus on browsing the larger public databases, some buyers will download your app to keep up with the latest additions to the local market, hoping to get a jump on the competition.
Once they’ve downloaded your app they can send you messages about listings, which makes it easier for you and for them! They may also be unrepresented, which could lead to a new client. Lastly, you can send messages to users through push notifications to highlight listings, inform people of open houses, and otherwise promote your business.
In short, you are making it easier for clients to find you and buy! Mobile usage continues to grow, and a mobile app is a robust avenue for connecting with sales leads, promoting listings, and potentially earning new clients.
Just as unknown buyers can use your app to browse listings, current clients can use it to view inventory, flag listings, and ask questions. It opens up a communication channel that can help you deliver better client service. You also can send push notifications if you come across a new listing that a client should see.
You can even include a mortgage calculator, or other useful resources, to add value for your users.
As discussed above, by offering an app, you create a number of opportunities to connect with prospects. Mobile Apps also help you stand out from your competition. In a highly competitive industry, every advantage you can get is worth having. As users continue to increase the amount of time they spend on mobile devices, the value of publishing an app also increases. Simply put, they offer you a chance to connect with people on one of their favourite platforms.
As any agent knows, giving clients what they want is one of the best ways to keep reviews and referrals high. With a dedicated mobile app, you can better serve and better connect with your market – and that’s good for business.