Time for you to take a deep dive into what’s working for your content and how to prepare for future changes from Google’s side. ????

This week’s best content optimisation tips

⚗️ Improve the look and feel of your website pages by testing what they’ll look like in the SERP (Search Engine Rank Position).

Scoring clicks to your website in the ever-competitive SERP is easier when you’ve got a good overview of what the page actually looks like. You might often notice the results don’t look exactly as you wanted them to.

To help you with ensuring everything looks and works as expected, we’ve launched a free SERP preview tool you can use to see how your page will look live in the SERP. Some things to test include numbers, brand names, brackets, or emojis in title tags as well as CTAs in the meta description and more to ensure people want to click on your site after you do SEO. Not only that every website we design or develop and built comes built-in with this feature. It’s not just about ranking. No point ranking no. 1 if no one clicks on your website.

What’s new in content?

✍️ All Capital Titles Aren’t a Bad Practice

Having a website that uses all caps for its heading won’t be considered different from one that uses proper case structure in its title text.

How to get started: If you’re strictly using all caps for branding purposes, make the changes using CSS instead of directly from the content. Continue testing your titles for more aspects than just capitalisation.

Whether you want to create strong branding or just rank higher for your website, there are loads of different aspects to test. For instance: using questions, numbers, or emojis and positioning all of these elements within the title of your website. If you are designing or building a new website or design from scratch you need to plan this right from the start to give your website the best chance of gaining rank positions in Google. Whenever we design a website we go over all the text, titles and content provided by our clients and crunch it to make sure it has been written the best for SEO gains right from the start.

❌ Intrusive Interstitials (popups) Don’t Impact Indexing But Can Impact Ranking
Intrusive interstitial elements like popups do have a ranking effect but won’t affect indexing. The Google mobile interstitial penalty does not impact Google indexing.

How to get started: To increase your chances of scoring higher rankings [and creating an overall better user experience], replace your interstitials with other types of popups.

We always advise that Exit-intent or slide-in popups are a better choice that won’t affect the usability of a page. Plus, they’re easier to set up when you want to target specific audiences on your website. Designing your website properly from the outset using the best tools for the job at hand such as WordPress has a big impact on your SEO.

⚙️ Google Is Testing Images on the “People Also Ask” Section
While the feature is not widespread yet, it shows Google’s move towards a more visual SERP. It also seems like they’re pulling images for people, author profiles, and company logos just like they do with knowledge panels.

How to get started: With the feature still under development, it’s difficult to tell what could work or not. However, it’s safe to start adding images for core sections of your articles as this also provides a better experience for your readers. There are some critical things you should do when implementing images on your website that will have a major impact regardless of Google now testing them in the People Also Ask section.

Does your website already appear in the People Also Ask section for content? If not you need to optimise your site content for this.

This addition is a must if you already have or are targeting a spot in the “People Also Ask” section.

Until next time,

The Mobilise Solutions Team