[responsive][/responsive]W when you think of fitness, you rarely think of a person messing around on a mobile device, but the trends are undeniable: mobile activity is increasing every day, and this includes those with gym memberships and personal trainers.  For that reason, modern gyms and personal trainers are “going mobile” at a rapid pace, by publishing mobile-optimised websites and creating mobile apps of their own.  These mobile solutions deliver an amazing amount of benefits to the gym, personal trainers and members and clients alike.
Below, we explore a few of the biggest of these benefits.
Information and Communication
Mobile solutions are a great way to get critical information to members and personal training clients.  The basics like hours and phone numbers are always useful, but there are practically no limits to what can be shared via mobile device.  Your app can have tabs for membership plan details and pricing, class schedules, trainer information, proper forms for exercises, links to helpful resources like meal planners and calorie counters, and lots more.
It provides members with an on-the-go reference that you can always keep current and comprehensive, and they’ll love you for it.
Advertising and Upselling
Some gyms and personal trainers offer a lot more than just a room full of machines or PT sessions, but getting members and clients to take advantage of everything your facility and personal training business has to offer can be tough.  If you want to boost meetings with nutritionists, trainers, and spa personnel, and increase sales in your equipment and clothing shop, a mobile app is a huge help.
Using push notifications, you can send users quick messages and links that they’ll be notified of on their device’s home screen.  Your notifications can have special offers, free trials, coupons, or just remind people of what you have available.
The result can be a major lift to revenue!
Review and Analysis
Mobile apps offer the ability to track user activity, which can help a gym or personal training business figure out what members are most interested in.  For example, if the tab for classes goes completely unused, you’ll know that it’s time to experiment with different class types and times, or you might find out that your members and clients aren’t interested in classes at all!  Mobile solutions reveal a lot about your user base and members, but they can’t do anything for you if you don’t have one!
Shopping and Reservations
You can offer direct membership, supplement, clothing and equipment sales through your mobile app, and can also set up a system for reserving spots in classes easily.  Opening up a channel that enables purchases almost always boosts profitability, for the simple reason that there’s one less obstacle out there to purchasing.
This also makes it easier for members to act on your offers.  When they get a push notification about a couple’s sign-up deal, for example, they’ll be able to go right to the app and put through an order, if they wish.
Conclusion
These are just a few of the benefits of a gym and personal training business having a mobile app and website.  The key is that these solutions provide a great way to connect with members, clients and prospects no matter where they are and are quite effective for increasing the profitability of your gym and/or personal training business, using a variety of strategies.
If you want to know more, please check out our super-easy, super-low-cost mobile app and website builder.  It’s the most popular small business solution of its kind on the planet!