A mobile app that is customised for your personal training business and/or fitness centre can provide your clients and members with so much utility they’ll appreciate. You can offer them loyalty rewards features, the ability to track their progress and workouts, special promotions and coupons, nutrition and workout info, scheduling and more.
All of the above helps boost member attendance and retention for gyms which increases profits!
According to the 2012 Fitness and Technology Survey, 72% of exercisers are using technology to support their workouts, both in and out of the gym. Apps like MyFitnessPal, Sportstracker, and more are booming in popularity. Personal Trainers, Gyms and fitness clubs are jumping into the trend by offering their own branded apps for their members to use to help drive deeper engagement with their members. In addition, mobile apps can be used as a great way to keep members informed about holiday hours or fitness class schedules, or even send out push notifications to a geofenced area to fill last-minute cancelled appointments with clients and members that are located close to the personal training studio or gym by connecting the push notification to an offer.
Life’s 2012 Fitness and Technology Survey evaluated the habits of exercisers from seven countries who own smartphones or tablets and exercise at least twice a week. The Survey found that nearly 75% of regular exercisers use some type of technology device during their workouts and that more than half of respondents consider themselves more successful at achieving their weight and fitness goals because of technology.
57% of gym members bring their smartphones to workouts – whether they are using them to track workouts, listen to music or stay connected while pumping iron, is no matter. The fact is, offering an app to help them do all those things and more is a really smart idea. It can help retain members, offer them special content and support which will in turn generate more business, and help both you and them organise their experience.
When an app is advertised on a website, or with a media kit, downloads increase by 50%. So be sure to advertise that app on your site!
Personal Trainers, Gym and fitness club apps are also great for recruitment! Potential members may download the app to see what the personal trainer or gym is about before they join, or they may download the app to take advantage of exclusive offers or membership discounts/services. Once a person has downloaded the app the odds of them joining as a member go up exponentially. You can offer potential clients personal training offers, member referrals, day passes, promotions, trial memberships and more.
Designing and implementing an app for your personal training business, gym or fitness club doesn’t have to be expensive. Mobilise Solutions offers affordable, easy to design and use apps that work on any platform. Design the app yourself and include the features that are important to your business and members.
Go mobile today and gain an edge over your competition!