The Many Benefits of Mobile for Small Businesses24/03/2014
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Loyalty programs have been around for a long time now, but mobile loyalty programs are increasing as more and more small businesses implement them. So why are the programs becoming so popular? The six reasons below set things straight. If you’re on the fence about adopting a mobile loyalty program in your small business, this post will help you see how valuable they can be.
1. Drive activity and boost revenue
It is the most significant benefit for most small businesses. Mobile loyalty programs give customers an extra reason to stop by and purchase. While rewarding on its own, each sale becomes more exciting for the customer as they build towards whatever benefit you have offered. When a customer is close to a reward, staying away is tough. Mobile loyalty programs take advantage of this and create extra energy around your business.
2. Ease of administration
Traditional loyalty programs with punch cards that need to be printed up, fake purchase detection to worry about, and other issues, can add tasks and costs that you don’t need.
On the other hand, a mobile loyalty program is easy to administer.
You can change it as needed from your dashboard (if you built your app using Mobilise Solutions, that is), there are no cards to carry around and remember, and everything is handled on users’ mobile devices.
Clean, elegant, and cost-effective – mobile loyalty programs make things very simple.
3. Reduce churn and improve loyalty
Mobile loyalty programs give customers a reason to choose you over the competition. It helps you bring down churn and improve customer loyalty. In short, when a customer thinks about their options, you’ll have given them a reason to choose you.
No surprise there. After all, it is a mobile “loyalty” program!
4. Address loyalty program fatigue
A big stack of cards in your wallet or purse is no fun. People might carry a few cards for their favourite companies, but most people have a limit to how many they’ll need. Mobile loyalty programs cut right through the fatigue and make it easy for people to participate without carrying anything around. Once everything is on a mobile device, there’s nothing more to worry about.
5. Improve customer satisfaction
If your business is struggling to keep customers happy, an excellent way to improve their experience is to offer a mobile loyalty program. It shows that you appreciate your regulars and are willing to give back a little. Generosity can go a long way toward pleasing your customer base.
6. Track customer activity
Mobile loyalty programs help you see what rewards motivate, how fast people redeem rewards and more. Additional info can almost always give you insight into your customers’ minds and help you improve operations. You may learn valuable facts about your customers and business by offering a mobile loyalty program.
Mobile loyalty programs are a great way to boost your business and keep customers happy. Everybody wins! Click here to learn more about the mobile loyalty apps offered by Mobilise Solutions Apps.